Hourglass Brewing is a locally-owned brewery in Central Florida. This conceptual rebrand & site redesign aims to reaffirm Hourglass's commitment to crafting the finest beers, while making craft beer more appealing to Gen Z (without alienating Hourglass's existing Millennial audience!).
With beer-inspired colors, halftone imagery, and hand drawn patterns, the visual elements of the new brand tie together to create a fun & accessible brand to attract different kinds of drinkers to local craft beer.
Interact with the mobile prototype of the website here!
